Gloriously brilliant. Perpetuate past glories and set big goals to achieve.
Our maritime kingdom history records the establishment of a very powerful maritime empire named Sriwidjaja in the 7th century. This kingdom began its rule on the island of Sumatra and continued to expand its strength from Sumatra to Java, the coast of Borneo to Cambodia, southern Thailand, the peninsula of Malaya, part of the Indo- China region, and extensive trade with India and the mainland of China. The name and influence of this kingdom are even heard in the corners of the world, both in terms of its strength in trade, religion, and culture. Its fleet was powerful, having controlled the Indian Ocean region and the Pacific.
In the Sanskrit language, Sri means "shining" or "brilliant," and Widjaja means "victory" or "glory." Sriwidjaja means "greatness or gloriously brilliant" in its full form. This maritime kingdom was very powerful and influential and was led by kings descended from the Syailendra dynasty. This royal commercial center was first built on Siguntang Hill, which stands at the Musi River Estuary, which is now called Palembang. A pride that is also a legacy for all Indonesians, especially the people of Palembang, to inherit the greatness of its history.
COMPANY NAME
COMPANY PHILOSOPHY
PT Pupuk Sriwidjaja Palembang
The name Sriwidjaja is enshrined in this company to commemorate and revive the heyday of the first maritime empire in Indonesia, which was famous all over the world. A tribute to the ancestors who once proved that Indonesia is a great nation. The establishment of a fertilizer factory under the name PT Pupuk Sriwidjaja Palembang is a legacy that is also the vision of the Indonesian people for the strength, unity, and resilience of our country.
DETAILED COMPANY LOGO VISUAL ELEMENTS
LOGO VISUAL ELEMENT PHILOSOPHY
Pusri symbol in the form of the letter "U" represents the abbreviation "Urea". This symbol has been registered with the Directorate General of Intellectual Property Rights, Dept. of Justice and Human Rights, No. 021391.
A sprig of rice with 24 grains represents the date of our establisment.
12 white urea granules represent December, the month of our establishment.
A sprig of cotton that blooms from its petals; five pieces of petal broken into nine cracks represent the number 59, which represents the year of our establishment (1959).
The Kajang boat is a historical object that characterizes the city of Palembang and can be seen on the banks of the Musi River. The Kajang boat was designated as a trademark of our company.
The lotus bud that will bloom is the creator's imagination of the company's prospects in the future.
The color composition of the yellow and blue benhur in the symbol is bordered by thin black lines, which symbolize majesty, freedom of aspirations, fertility, tranquility, and fortitude in pursuing and realizing these ideals.
It is critical for a company to maintain consistency in all forms of communication, including their identity.
Corporate identity is representations or embodiments of visual and physical media that display a distinct identity so that it can differentiate one company from others.
In the field of public relations, the relationship between corporate identity and public perception is described in the form of a dynamic model of corporate identity proposed by Hacth and Schultz. The dynamics model states that the identity of the company has a relationship with corporate culture and corporate image. Internally, the company's identity is related to its adopted culture. However, externally, the identity of the company is related to its image. Today, the identity of the company has been recognized as a strategic resource and a source of competitive advantage.
PT Pupuk Sriwidjaja Palembang (abbreviated as PT Pusri Palembang) is a company that has been established and socialized with the community and is known by its distinctive logo and name. However, in the application, the logo and name of PT Pusri Palembang are sometimes used with many variations of shapes and colors. For this reason, now we have set a standard logo and company name so that all of our stakeholders who want to use the logo and name of PT Pusri Palembang in their communication both formally and informally with us are expected to use the same standards for consistency and uniformity.
We believe uniformity of perception in the consistent application of logos, colors, and typography is very important if we want to maintain a strong brand presence in the market. And the most important thing is the unity of spirit of all interested parties, both in the outer and inner scope of our company, to achieve the common goal of making PT Pusri Palembang into a large company that plays an active role in realizing a prosperous and food-self-sufficient Indonesia.
All provided assets on this page are the intellectual property of PT Pupuk Sriwidjaja Palembang and are protected by law. Our corporate identity asset guidance and information about using our company logo are available to protect our brand name.
