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Visual Identity

VISUAL IDENTITY

LOGO SIZE SCALE

Pusri’s logo which features U shape with the word PUSRI written on it, is an inseparable unity of a logo which in both small and big size is always on the comparison between height and width ratio of 1 : 1,59.




WRONG SCALE (disproportionate)



LOGO COLORS

Colors used in Pusri’s logo are blue, yellow, black and white with distinctive depth, representing uniqueness characteristics.





WRONG COLORS



NAMES FOLLOWING THE LOGO

If Pusri’s logo is used along with the company’s name, then the typography, the shape and the position of PT Pusri Palembang’s name following the logo is as follows:





MONOCHROMATIC LOGO

If the logo or the logo with the company name PUSRI is used at the same color (monochromatic) as one of the colors engaged in Pusri’s logo, or if it is used in one color (for example in a mold with only black color), then the logo shape, appearance and Pusri’s name is as follows:





CORPORATE LETTER FORMAT

Aimed to adapt to the new changed appearance and to grow a new spirit, then the corporate letter format of PT Pupuk Sriwidjaja Palembang comes in a new look as well, representing PT Pupuk Sriwidjaja Palembang’s identity; unique in elegant simplicity.





CLOSURE

Since the new format is available, then the previous one is no longer usable.